This balm-like primer smooths, blurs, and smells like a spa day. Plus, the jar is minimalist and luxurious.

Buildable, natural, and water-resistant. The sleek squeeze tube is modern and super photogenic.

This one’s gone viral for a reason. Pigmented, blendable, and the rounded rose gold cap? Obsessed.

Creamy, radiant, and in that iconic rose gold packaging. Gives you that sunkissed just-back-from-vacay glow.

Gives volume without clumps, holds a curl, and comes in the sleekest soft-matte tube. Looks stunning in your bag and on your lashes.

Iconic. Lightweight. Blurring. Chic frosted jar = makeup counter goals.